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Which URL should I use?

Uncategorized Apr 10, 2019
 

We often get asked which URL people should use to get at the various IPC systems that we offer to our members and students. Here's the handy five minute guide and walk through.

Main Website
https://www.instituteofprofessionalcelebrants.org

Member and student course login:
https://www.instituteofprofessionalcelebrants.org/login

Member and student filestore login:
https://share.iofpc.org

Watch the video and let Stuart guide you through the differences.

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Are locally delivered leaflets a cost effective way of generating business for UK funeral celebrants?

Uncategorized Oct 31, 2018
 

In this video Stuart discusses a worked example of costing up a marketing programme to see if it makes financial sense.

If you'd like to try it with your own numbers here is a link to the spreadsheet so you can play to your heart's content: https://docs.google.com/spreadsheets/...

Please comment below and let us have your thoughts.

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Too many new celebrants?

Uncategorized Aug 31, 2018

I know that in some areas of the UK there seems to be a glut of new celebrants and many FDs are commenting that they have a constant stream of wannabe celebrants through the door but very few of them stick around. They pop up having spent money on a course (or not), don’t get any work in the first couple of weeks and disappear.

Part of being a professional in any field is not just understanding the craft but also understanding the marketplace, sales and marketing. In the UK around 75% of all funerals are taken by ministers of religion and, in my opinion, most of them are chosen by default. The family don’t actually have a living faith, they’re just doing what they feel is expected. Less than 10% of the UK population go to church and less than 30% say they believe in any kind of god. As a profession our biggest challenge isn’t the gentle stream of well meaning amateurs. Our challenge is educating the population that they have choices. 

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Who needs your A-Game today?

Uncategorized Jul 21, 2018
 

Some unscripted thoughts on performance

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Let me give you a free hour every day

Uncategorized Jul 14, 2018
 

This week I've got a tip for you that is going to save you at least an hour a day!
So I'm giving you five whole hours a week or if you also work the weekend then seven...
so I'm giving you a whole working day for free every week from now on if you put this one tip into play.

And what is that one tip?
Every morning, when you wake up, DO NOT TOUCH YOUR PHONE, don't look at Facebook, don't look at email, Instagram or Twitter, any kind of social media or email.

That's the really important one for at least the first few hours of the day.

What I'd like you to do, to start with, is every day for the next week, do not look at social media or your phone or your computer for email for at least the first hour of the day. Get up go have a big drink, tea, coffee, water (gin) breakfast, your normal routine, but don't look at anything digital yet.

Then, when you're ready to start work, sit down and focus your first hour of your working day on the thing that you need to get done, whether it is writing...

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More thoughts on culture and how we can move the state of the art forward more quickly?

Uncategorized Jul 07, 2018
 
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Does Celebrancy have a culture and, if so, is it the right culture?

Uncategorized Jul 01, 2018
 

Are we too isolated? What could we achieve if we cooperated with one another more?

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EU GDPR - What does it mean for celebrants?

Uncategorized Apr 18, 2018
 

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Seasonality

Uncategorized Apr 16, 2018
 

We’ve talked about being intentional about our business and planning things. One of the key things in any business is not to just let things drift. Being aware of the environment you’re operating in is fundamental. For most of us our business has seasonal peaks and troughs. In the UK there is a peak for weddings in the summer and a peak for funerals in the late winter and early spring. For those of you in the Southern hemisphere and warmer climes those seasonal ups and downs will have different cycles.

If our business has seasonal variations then our marketing activity should map those trends. Weddings have a long lead time, in many cases somewhere between a year and two years. Having said that I seem to have tapped into a seam of “quickie” weddings. Most of mine in the last year have been with less than three months notice and in one case less than two weeks!

But that aside… In order to be the celebrant who is picked one has to be the celebrant who is...

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Proper preparation is a prerequisite for perfect performance

Uncategorized Mar 25, 2018
 

There are a thousand ways to reduce stress and anxiety but here is my top tip for making your working day

Confidence and competence are inextricably linked… the better you are at something the more confident you will be about doing it and the more confident you are about doing it the lower your stress levels will be. A little bit of performance anxiety is a good thing, that little kick of adrenalin keeps us on our toes, but too much adrenalin and what is supposed to be a confident and poised performance will degenerate into a wobbly mess.

As much as it pains me to admit this, a little bit of preparation OCD goes an awful long way to reducing stress levels. As a child I wondered why my grandfather always put his woodworking tools away in exactly the same place every evening. Why not leave them out on the workbench, you’re going to need them in the morning when you start again? After years of always hunting for “that particular screwdriver” I now understand...

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